PORTFOLIO
STANLEY BLACK & DECKER - PROMOTIONAL FLYERS
Designed several promotional flyers to support individual sales initiatives throughout the country. Accounts these services ranged from large chain retailers such as Home Depot and Lowe's to local hardware stores such as True Value and Ace Tool.
STANLEY BLACK & DECKER - AHR TRADESHOW BOOTH
Art directed and project managed design and execution of this tradeshow booth for AHR. Collaborated with brand strategists, designers, product, and vendors to ensure items were delivered correctly and on time. Graphics were created in a tight timeframe with deliverables for the new products changing daily. Ensured brand compliance on all pieces.
STANLEY BLACK & DECKER - SELL SHEETS; IRWIN, CRAFTSMAN, DEWALT
Art directed and project managed sell sheets for various products and brands through vendors and designers. Utilized resources with tight deadline for materials to support sales initiatives. These sell sheets are often used at the tradeshows to help sell in the product with potential customers.
STANLEY BLACK & DECKER - SEMA CRAFTSMAN BOOTH
Art directed and project managed booth design with designers and brand. Worked with key stakeholders to gather messaging, strategy for booth, and relevant photography for execution. Booth was created in a time crunch with only 3 days notice. Reset priorities on my team in order to accommodate rush requests.
STANLEY BLACK & DECKER - DEWALT RETAILER ADS
Partnered with the sales team to art direct and streamline process by which information was submitted for these ads. Sales rep sent items in with missing information and several rounds of revisions which takes time away from designers focusing on other items as we multi-task daily. Worked with the designer to create templates for the sales rep to utilize as these monthly ads came in to reduce time spent on designs.
STANLEY BLACK & DECKER - WORLD OF CONCRETE TRADESHOW
Collaborated with key stakeholders and art directed creative for the World of Concrete show. Items needed included oversized graphics for booth, pull up banners, graphics for pole wraps, airport signage, and merchandising POP. This is the only annual tradeshow dedicated to the commercial concrete and masonry construction industries; one of DEWALT's biggest they attend.
STANLEY BLACK & DECKER - ACE OUTDOOR LINE REVIEW
Partnered with the sales team and designer to art direct the sell-in digital merchandiser for outdoor line review. Biggest challenge here was ensuring the competitor brands were included as ACE wanted to have them displayed with our products. Not only working with the sales team but also keeping in mind what the end client is looking for helped us get a great sell-in response to this line review.
MAXIM HEALTHCARE SERVICES - CALENDAR
Created calendar from design to completion including content to showcase the breadth of services Maxim Healthcare offers. Researched health observances to dedicate specific months to, ensured information at the top section of the calendar was relevant to all segments of the business, partnered with stakeholders to gather stories as we highlighted the caregivers throughout, and ensured brand compliance throughout designed calendar.
MAXIM HEALTHCARE SERVICES - CAREGIVER BROCHURE
As the company was merging all divisions under one umbrella, Maxim Healthcare Services, the ask was to create an all encompassing brochure that would highlight all services the company provided ensuring each audience was captured. This was one of many pieces created and placed on a marketing portal for account managers to customize with their information for recruitment or general information purposes.
MAXIM HEALTHCARE SERVICES - 25 YEARS OF SERVICE LOGO CONCEPT
Maxim Healthcare was celebrating their 25th Anniversary and needed a logo created for the event. Worked with stakeholders in order to achieve the right look and feel for the project.
MAXIM HEALTHCARE SERVICES - SENIOR WELLNESS LOGO CONCEPT
Maxim Healthcare created a campaign for seniors to promote wellness in their homes and keep the elderly independent. The need was to create a logo for the program that would be recognizable on marketing materials inclusive of the program. Brainstormed ideas for different logos and names with stakeholders until this one was selected.
MAXIM HEALTHCARE SERVICES - FLYERS
Designed a set of communication flyers for patients and families of patients to help better explain situations and things to consider as their loved ones got older. This informative series was valuable to grow the company's companion business.
MAXIM HEALTH SYSTEMS - WELLNESS TRADESHOW BOOTH
Created booth layout and design for wellness clinics Maxim Health Systems was attending. The clinics were held around the country at various corporations to promote wellness within the workplace.
MAXIM HEALTH SYSTEMS - FLU SHOT CLINIC MARKETING
Designed marketing materials for the Flu Shot Clinic's Maxim Health Systems. The goal was to increase the amounts of shots given in the workplace as this division of Maxim was focused on employee wellness at other businesses. These flyers and posters would be sent to those employers that were booked with the company advertising the information.
MAXIM PEDIATRIC SERVICES - WELCOME BOX
Designed from concept to completion a welcome box for all new pediatric patients. This box was filled with coloring books, crayons, hand sanitizer, bubbles, and pediatric hospital socks. The box was also an activity for the kids to play with finger puppets. Maxim wanted to ensure the kids felt comfortable with the nurses and services they provided them on a daily basis.
NATIONAL MS SOCIETY - BIKE JERSEY
Illustrated and designed from concept to completion cycling jerseys for the top fundraisers riding in the Bike MS event. The crab was their elite club for fundraisers and getting the jersey by raising $1000 was an achievement for all cyclists. It was very rewarding seeing the cyclists take off at the start line wearing something so prestigious.
NATIONAL MS SOCIETY - GIVING GUIDE
Designed this giving guide from concept to completion for donors of all levels to promote donating money to the Society. This piece was all inclusive for small donations to setting up giving through a will. My local chapter wanted to create this to use for potential donors and the National Headquarters was impressed with this initiative and my design it was picked up to deploy nationally to all locations throughout the National MS Society.